Monday, September 21, 2009

Bruno the Great

Last week I attended a lecture by Bruno Monguzzi, a famous Swiss graphic designer.  He has created some of the most groundbreaking designs over the past 30 years. 

This poster was one of my favorites, because I am a huge fan of negative space. 

His talk was successful because for every visual piece he showed, such as a poster, he accompanied it with a great personal story.  As an audience member I felt like I was listening in on the secrets behind each poster.  Every one of his posters had a story.  A story that illustrated why he broke the client’s rules and thus succeeded.

One thing he said, that I will never forget is that: “new design comes from new problems.” 

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