Last week I attended a lecture by Bruno Monguzzi, a famous Swiss graphic designer. He has created some of the most groundbreaking designs over the past 30 years.
This poster was one of my favorites, because I am a huge fan of negative space.
His talk was successful because for every visual piece he showed, such as a poster, he accompanied it with a great personal story. As an audience member I felt like I was listening in on the secrets behind each poster. Every one of his posters had a story. A story that illustrated why he broke the client’s rules and thus succeeded.
One thing he said, that I will never forget is that: “new design comes from new problems.”