LOVE this project. This is a way to create a successful campaign for the homeless in a modern way. Using great design, a great website, and a great idea.
Ad agency Taxi out of Toronto decided to take on a non-profit client: the homeless. The "15 Below Project" created a cheap solution to helping the homeless during the winter months. They created a jacket that is not only a raincoat, but doubles into a winter coat by stuffing the insides with newspapers.
Their slogan: Yesterday’s information becomes today’s insulation.
Check out the project at http://15belowproject.org/
I would love to come up with a creative concept like this one to help homeless families.