Tuesday, September 22, 2009

15 Below

LOVE this project.  This is a way to create a successful campaign for the homeless in a modern way.  Using great design, a great website, and a great idea.

Ad agency Taxi out of Toronto decided to take on a non-profit client: the homeless.  The "15 Below Project" created a cheap solution to helping the homeless during the winter months.  They created a jacket that is not only a raincoat, but doubles into a winter coat by stuffing the insides with newspapers.  

Their slogan:  Yesterday’s information becomes today’s insulation.

Check out the project at http://15belowproject.org/

 I would love to come up with a creative concept like this one to help homeless families. 



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