The Montana Meth Project: a groundbreaking campaign that completely transformed how teens view Meth. The White House recognized it as one of the country’s best anti-drug campaigns. Teen meth use dropped 63%.
An agency created a non-profit campaign to scare away teens in Montana from using Meth “not even once.” This campaign was successful because of the great copywriting and photography. Because of its success, the campaign has expanded to other states (Colorado, Arizona, Idaho, Illinois, Hawaii, Wyoming). Check out the project here: http://www.methproject.org
This project brings a serious issue to life, which is exactly what I want to accomplish. In addition, this project used traditional media to communicate the message. Here are some of their print ads: